Fluff: Why/How to Avoid It

What Fluff is and why you should not use it

Fluff writing occurs when the writer adds unnecessary details to the piece. It is a writing style used for various reasons. The main reason would be word count, and many writers think that intensifiers and adverbs will add interest. This is not always true. Often, adding unnecessary details, creates a boring or dull reading experience. We want to draw the reader into the experience. They need to feel what is being conveyed. When we add to much detail the main point can get lost in the banter.

How to Avoid Fluff

There are numerous things that can be done to avoid fluff. Avoid adverbs and cliches. Use intensifiers sparingly to add flavor and avoid fluff. Break down complex sentences into smaller ones. Be specific with your statements. Create and follow a plan in every piece. And always edit then edit some more! As I move forward, I will discuss these in detail and address word count issues with the method I incorporate.

Adverbs & Cliches

coming soon……